Rockstar Games, like the rest of the industry, has been learning about what makes DLC successful. For example, the sizable expansion packs for
Grand Theft Auto IV may have been too big and too expensive for their own good. "Maybe $10 is a more exciting price point," Rockstar co-founder Dan Houser admitted. Grand Theft Auto IV's two
expansion packs--The Lost and Damned and The Ballad of Gay Tony--
g...